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our

theory

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Style is a way to say who you are without having to speak. 

 

—  Rachel Zoe

how clothing communicate

    Along the long history of human society, clothing has always played an important role: from as simple as protecting the body and keeping it from the effects of the weather, to representing the national identity and culture, communication, class division, career relevance, and self-expression. In almost all cases, appearances are what leave the first impression and assessments of a person. This appearance includes beauty, attitude, behavior and, of course, costume.

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    Taking care of your appearance and paying attention to the clothes you're wearing has never been a vain thing, because costumes can also show the personality, dignity of each person and it also contributes to your energy and vitality.

in your daily life

   The clothes you wear every day have their own meaning and purpose: to go to school, to hang out, to interview, to perform, etc. So the first thing to notice about your outfit is its suitability for the circumstances, the people you'll meet and the work you'll do during the day.

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   Choosing the right and comfortable outfit will support you to be confident and comfortable, helping to increase productivity and quality of your work.

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